100 Days of Isaac's
100 Days of Isaac’s highlights different activities and items that are essential to the great Kiwi summer. Daily illustrations were released on the IsaacsNZ Facebook page informing people of the day’s theme and encouraging participation in order to make the most of this great time of year. With days like “backyard cricket day”, “jandals at work day” “ice cream before lunch day”, “cannonball day” and “water fight day". Giveaways, activations by Spur and branded 'merch' all contributed to the fun.