Freelance Creative/Creative Director/Copywriter
May 2016 - present
G-Shock "Queenstown-proof" online & outdoor campaign
Us&Co December 2016
Us&Co December 2016
Movember "Virtual Mo" App - Now you don't have to be a bro to grow a mo.
Us&Co November 2016
Us&Co November 2016
Carls' Jr Memphis BBQ "Meatheads"
Us&Co October 2016
Online content & facebook campaign
Us&Co October 2016
Online content & facebook campaign
Tairawhiti Gisborne Launch
The Image Centre Group August 2016
Online video, press, billboards etc
The Image Centre Group August 2016
Online video, press, billboards etc
Tech Futures Lab
Direct to client July 2016
Brand story & launch material
Direct to client July 2016
Brand story & launch material
The Image Centre Group
Tourism NZ Pitch June 2016
Pitched & won the right to be one of TNZ's preferred suppliers
Online content
Tourism NZ Pitch June 2016
Pitched & won the right to be one of TNZ's preferred suppliers
Online content
Acting CD & Senior Writer
Shine Limited
November 2015 - May 2016
Everything & a little bit more - helping hold the fort until Chris Schofield started as permanent CD/ECD.
Freelance Copywriter, Creative & Creative Director
April 2013 - November 2015
Figure.nz
October 2015
Brand story & launch
October 2015
Brand story & launch
Smith&Smith TV campaign
Direct to client - October 2015
Direct to client - October 2015
Launched Union Green
The Space In Between, Dec 2014 - March 2015
Billboards, press, website copy, posts, 30 page 'magazine'.
The Space In Between, Dec 2014 - March 2015
Billboards, press, website copy, posts, 30 page 'magazine'.
Smith & Smith TV campaign
Direct to client September 2014
Direct to client September 2014
100 days of Isaac’s
Shine, October - December 2014
A celebration of our great Kiwi summer with 100 days of daily posts and illustrations.
Shine, October - December 2014
A celebration of our great Kiwi summer with 100 days of daily posts and illustrations.
Hyper Island Digital Master Class
June 2014
Highly acclaimed, the 3-day Hyper Island Master Class is an intensive learning experience that challenges thinking and perception on the influence and possibilities within digital media. I’d recommend it to anyone – it was absolutely fantastic.
June 2014
Highly acclaimed, the 3-day Hyper Island Master Class is an intensive learning experience that challenges thinking and perception on the influence and possibilities within digital media. I’d recommend it to anyone – it was absolutely fantastic.
Pitched & won ShowMeTV, Telecom Digital Ventures,
Consortium, February 2014
(now named Lightbox)
Consortium, February 2014
(now named Lightbox)
Pitched and launched Bigpipe, Telecom Digital Ventures
www.bigpipe.co.nz
Consortium, January 2014
www.bigpipe.co.nz
Consortium, January 2014
Browse Awesome for Orcon
Us&Co November 2013
http://awesome.orcon.net.nz/#!/intro
Us&Co November 2013
http://awesome.orcon.net.nz/#!/intro
Researched & wrote ‘25’ - ta book about the life and times of Accent Group
Ian John Productions, October 2013
Ian John Productions, October 2013
Topularity Contest for Vogels
The Collective/Joy November 2013
A facebook campaign with above the line support
The Collective/Joy November 2013
A facebook campaign with above the line support
Smith & Smith TV campaign
August 2013 Direct to client
August 2013 Direct to client
The Icehouse/Drumleaf Inc
Investor Deck for Drumleaf’s Star 86 presentations to US VCs
September 2013
Investor Deck for Drumleaf’s Star 86 presentations to US VCs
September 2013
Men’s Health Trust Outdoor Campaign
Rascals, June 2013
Rascals, June 2013
SKY TV digital & social campaigns
Us&Co April 2013 - September 2013
Us&Co April 2013 - September 2013
Freelance Copywriter
Shine Limited
October 2012 - March 2103
Beck's Ghost Wave - The Record Label Project
I album, 18 album covers - all 18 appear as Beck’s Art Labels
https://www.facebook.com/BecksNZ/app_511548148895664
I album, 18 album covers - all 18 appear as Beck’s Art Labels
https://www.facebook.com/BecksNZ/app_511548148895664
Creative Director (Joint)
Whybin/TBWA
August 2010 - September 2012
Nissan's first television commercial for its global brand campaign - the Nissan LEAF.
Gold EFFIE, Sustained Success: 2degrees Mobile.
Gold EFFIE, Most Effective Client of the Year: 2degrees Mobile.
The Mission Continues brand campaign for 2degrees Mobile.
2degrees "The Mission Continues" - Colmar Brunton 'Deep Impact' Ad Awards Supreme Winner.
2degrees "The Mission Continues" 2nd most popular ad of the year - StopPress/Marketing Magazine.
2degrees "Business" 4th most popular ad of the year - StopPress/Marketing Magazine.
All Blacks "adidas is all in" most viewed NZ ad on YouTube with over 2m views.
Choose Life brand campaign for Sovereign Life Insurance.
The town that came in from the cold. Launched Knauf Insulation into NZ by insulating the entire town of Ophir.
Freelance Creative
Droga5
June/July 2010
Helped pitch and win ASB Bank.
Creative Group Head
Saatchi&Saatchi
April 2008 - June 2010
Clients included: Westpac, Toyota, Tui and Telecom.
Launched Telecom's new XT mobile network with Top Gear's Richard Hammond. The idea: Test Drive the Network.
Created BackingBlack - Telecom's supporters club for the All Blacks. 8 Forwards. 4 Million Backs.
Silver at Axis. Silver & Bronze at EFFIES.
Senior Copywriter
M&C Saatchi
August 2003 - December 2007
Clients included: The New Zealand Herald, ING, ANZ, Export Gold, Tui, Qantas, Tourism New Zealand and Tourism Australia.
Won the ING pitch.
Silver EFFIE. Bronze at Axis x 2.
Creative Director (National)
McCann Erickson
October 2001 - August 2003
Creative Director of the Auckland & Wellington offices.
Clients included: Coca-Cola, Schweppes, Durex, MasterCard, Stella Artois and Caltex.
Clients included: Coca-Cola, Schweppes, Durex, MasterCard, Stella Artois and Caltex.
During this time I also worked closely with Torre Lazur Healthcare and McCann-Erickson Healthcare.
Won a significant Telecom project off Saatchi & Saatchi.
Senior Copywriter
ColensoBBDO
April 2000 - October 2001
Clients included: BNZ, Frucor, Carter Holt Harvey Tissue, Visa and TV3.
Silver at Cannes. Bronze at Clio x 4. Bronze at AWARD. Silver at Axis.
Senior Copywriter
Whybin/TBWA
September 1999 - March 2000
Clients included: ASB Bank, Nissan, The New Zealand Herald and Nike.
Bronze at Cannes. Bronze at Clio. Bronze at Axis.
Senior Copywriter
Meares Taine
February - August 1999
Clients included: Clear (now TelstraClear), The Warriors and Ansett NZ.
Won NAB Newspaper Ad of the Year.
Freelance Copywriter
May 1997 - January 1999
Craig Farndale and I worked as a freelance team for a wide variety of agencies and clients.
Won four out of five pitches: Acer notebook computers, Prozac, Lifestyle Sports and New Idea/Pacific Magazines.
Intermediate Copywriter
September 1996 - April 1997
Young&Rubicam
Clients included: Colgate Palmolive, Healtheries and Canon.
Gold at the Effectiveness Awards. (Precursor to the EFFIES)
Bronze and Silver at Axis.
Copywriter
January 1994 - August 1996
DDB
Clients included: SKY Television, McDonald's, AMP and Cadbury.
Gold and Bronze at Clio. Gold at London International. Bronze at Axis x 5. Silver at New York Festivals. First and Second at Annual Outdoor Awards.