Beck's Record Label Project
The Beck’s Record Label Project followed the journey of Auckland band Ghost Wave on their mission to launch their debut album, ‘Ages’. Beck’s commissioned six designers to create three beer art labels each, inspired by the forthcoming album, of which the band has chosen one to be the album cover. The campaign ran on a facebook app with video, posts and was accompanied with events, above the line and on-premise. The bar coasters were super cool.